Digital advertising in taxis
Reach passengers right in the taxi
Interactive advertising on tablets in premium taxi vehicles. 100% attention, guaranteed reach.
Unique tablet advantages
Why is taxi advertising so effective?
Precise targeting
Reach people at a specific time, place and context. Thanks to GPS data, you can target specific city districts, times of day or route types.
Long exposure
The average ride lasts 10 to 18 minutes — significantly more than any other digital advertising format. The passenger has your advertisement right in front of them for the entire journey.
High reach
Unlike online advertising, taxi advertising cannot be skipped or blocked. The passenger has it directly in their field of vision, ensuring nearly 100% viewability and high recall rate.
Premium audience
Taxi passengers belong to an affluent target group with above-average incomes — managers, entrepreneurs, tourists and active urban population with high purchasing power.
100% Viewability
The tablet is placed directly in the passenger's field of vision on the back seat. In the enclosed vehicle space, there are no competing advertising stimuli — your brand has full attention.
Interactivity
Use interactive formats: video spots, QR codes, discount coupons, lead collection forms or mini-games. Turn passive viewing into active interaction with your brand.
How it works
A simple process for deploying your advertising.
01
Format selection
Choose from a wide range: video spots (15–30s), static and animated banners, interactive mini-games or contact collection forms.
02
Campaign targeting
Together we'll define targeting — city districts, times of day, display frequency and budget. The campaign can be adjusted at any time based on current results.
03
Deployment
Your advertising is deployed across our network of 100+ tablets in Bolt and Uber vehicles throughout the Czech Republic. Launch is possible within 24 hours of creative approval.
04
Reporting
A clear dashboard with real-time data: number of views, viewing duration, interaction rate and conversion metrics. Transparent reporting with no hidden costs.
Ideal use cases
Who is taxi advertising suitable for.
Target audience
Who do you most often reach in a taxi?
Managers
Business travelers and managers on their way to meetings. People with decision-making authority and high purchasing power — ideal for B2B and premium brands.
Tourists
International and domestic tourists who use taxis as their main city transportation. Ideal target group for hotels, restaurants, cultural events and attractions.
Active people
City residents aged 25–45 who prefer comfort and time efficiency. Tech-savvy users responsive to digital formats and QR codes.
Frequently asked questions about taxi advertising
Answers to the most common questions about digital advertising on tablets in taxis.
How many tablets are in the network? +
Our network includes 100+ tablets installed in Bolt and Uber vehicles. We currently cover Prague with plans to expand to other regional capitals. We are constantly expanding the network with new partners and drivers.
What advertising formats do you offer? +
We offer video spots (15–30 seconds), static and animated banners, interactive mini-games, lead collection forms and QR codes for instant action. Each format can be combined for maximum engagement.
How quickly can a campaign be launched? +
After delivering and approving the creative, we can deploy the campaign within 24 hours across the entire tablet network. Changes during the campaign — creative adjustments, targeting or budget — are possible in real time.
How many passengers will see my advertisement? +
Our network transports over 600 thousand passengers per year and is constantly growing. The average ride is 10–18 minutes, during which the passenger has the tablet directly in their field of vision. We guarantee 100% viewability — the advertisement cannot be skipped or blocked.
How do you measure taxi advertising effectiveness? +
We provide detailed real-time reporting: number of views, average viewing duration, interaction rate (clicks, QR code scans) and conversion metrics. Everything is clearly displayed in an online dashboard.
Harness the power of digital advertising
Get attention where your competition doesn't have it.
Have a question? Write to us!
Phone
+420 778 410 928Address
Pekařská 621/7
15500 Prague 5-Jinonice
Czech Republic